Skip to content
Pesantren VokasiKH Syamsuddin · Ponorogo

Digital Marketing Training

Learn how to market products and services in the digital era, from building a brand and creating engaging content to running measurable paid ads. Students practise managing social media, marketplaces, WhatsApp Business, and SEO, and read analytics data to make decisions. Participants also use AI for research and content creation, and each one mentors a small business or pesantren business unit as a real project.

Curriculum

  1. 1

    Digital strategy & branding

    Defining target markets, positioning, and a strong brand identity.

  2. 2

    Content & copywriting

    Product photos, short videos, and honest writing that sells.

  3. 3

    Social media & WhatsApp Business

    Content calendars, customer communities, and WhatsApp catalogues.

  4. 4

    Marketplaces & SEO

    Online store optimisation, Google Business Profile, and website SEO basics.

  5. 5

    Digital ads & analytics

    Meta Ads and Google Ads, reading data, and calculating campaign ROI.

  6. 6

    AI for marketing & small-business project

    AI-assisted research and content, closing with mentoring a real small business.